InterContinental Hotels & Resorts and the National Geographic Society have extended their partnership to include global geotourism
initiative. Throughout this year, more than 60,000 InterContinental associates worldwide will participate in responsible business
workshops which will enhance their understanding of the initiative. InterContinental and National Geographic will also establish a responsible
business advisory board, made up of senior executives from both organisations and hotel general managers.
InterContinental has adopted five principles that will enhance its hotels’ ongoing environmental and cultural
sustainability efforts and help identify new projects. The five principles are inspired by National Geographic’s Geotourism Code of Good
Practice, ensuring efforts that focus on integrity of place, destination appeal, community involvement, sharing success
stories and minimising negative environmental and cultural impacts.
Vanessa Healey, Vice President, Global Marketing, InterContinental Hotels & Resorts, said; “Working with National Geographic, we
hope that our associates and our guests will be personally enriched, knowing they have played a small part in protecting and preserving all
that is authentic and special about the places where we are located.”