INTERCONTINENTAL HOTELS AND RESORTS GLOBAL GEOTOURISM INITIATIVE

InterContinental Hotels & Resorts and the National Geographic Society have extended their partnership to include global geotourism

initiative. Throughout this year, more than 60,000 InterContinental associates worldwide will participate in responsible business

workshops which will enhance their understanding of the initiative. InterContinental and National Geographic will also establish a responsible

business advisory board, made up of senior executives from both organisations and hotel general managers.

InterContinental has adopted five principles that will enhance its hotels’ ongoing environmental and cultural

sustainability efforts and help identify new projects. The five principles are inspired by National Geographic’s Geotourism Code of Good

Practice, ensuring efforts that focus on integrity of place, destination appeal, community involvement, sharing success

stories and minimising negative environmental and cultural impacts.

Vanessa Healey, Vice President, Global Marketing, InterContinental Hotels & Resorts, said; “Working with National Geographic, we

hope that our associates and our guests will be personally enriched, knowing they have played a small part in protecting and preserving all

that is authentic and special about the places where we are located.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s